Earlier today, Meta’s Threads.net microblogging social network rolled out its much-anticipated Fediverse feature to over 100 countries (except for European Union members), including many in the Asia-Pacific region. If you’re keen on expanding your audience as a content creator, or as a content consumer you want to follow content creators without creating yet another account, activating this feature is highly recommended.

Have you come across terms like “Social Web”, “Mycelial Web”, “Fediverse”, “Threadiverse”, “Mycelium network”, “Nostr”, “ATproto”, “ActivityPub”, and “DDFON”? They can sound quite techie and confusing. Today, let’s demystify them!

In a fast-paced world like what we have today, recording events is often forgotten. This is especially true in the digital era, wherein we assume that every piece of information will remain available indefinitely, and archived somewhere. Unfortunately, that is not the case at all. Sites, portals, databases, even software repositories, all come and go. If no one kept a copy, the information is gone forever.

The longest downtime in the history of Facebook, Instagram, Messenger, and WhatsApp, should have had triggered meetings in many companies on business continuity and the importance of having a Plan B and a Plan C. This will also be remembered and used in schools and studies as the number one example on how not to setup security systems.

Yet main are asking: what else is there other than Facebook, Instagram, Messenger, and WhatsApp? They cornered the market and are as good as a monopoly. They are the Internet. They are the social web. Right?

NO and no.